WE PRACTICE
WHAT WE PREACH.
The story of how we [literally] lit 21 people on fire and took one of our brands viral.

NEED
DESIRED RESULT
STRATEGY
Find a way to leverage the unique “hot” brand positioning to execute an event & create content that would drive earned media and stand a chance of going viral.
EXECUTION
THE OUTCOME
To us, design is far more than just pretty graphics. Design – whether it be user experience, engineering, graphics, filmography, or any other form of creative – drives how our brain responds to the most basic functions of life. This includes your breath, your attention, your heart rate and motor responses. We’re obsessed with the psychology of design – and how it can cause us to choose one brand over another, even when our choice is clearly inferior, or how the UX of an app can make the incumbents obsolete overnight. Your project deserves this kind of thinking. Luckily, it’s how we always think.