LEADERSHIP TEAM

Leadership is an action, not a title.
But, someone has to sign the checks.

John Gadd

John Gadd

Founder & Creative Chairman

With over a decade of successful entrepreneurship and serving as a trusted advisor to business & civic leaders, John leads the agency operations and guides agency culture and vision. John has a legacy of being able to rapidly accelerate growth trajectories for clients by injecting big ideas with deeply unique creativity and executional excellence. With unwavering energy, he applies the full breadth of his experience to helping clients achieve the full scope of their desire to “become known.”

An entrepreneur since his first neighborhood landscaping company at 10 years old – John’s founded and co-founded numerous companies in the software, marketing & advertising industries, raised several million in venture capital – and served as strategic counsel to C-level executives at Internet, graphic arts and marketing companies ranging up to the Fortune 500. In addition to being Chairman & CEO of Become Known, he also serves as CEO at sister company, Hotcards, an online design & printing company.

Civically & philanthropically, John is a former board member of Big Brothers Big Sisters Northeast Ohio (now, Torchlight Youth Mentoring Alliance), E-CITY, Co-Chair of Cleveland Rocks New Years Eve 2014/15 – and is a current board member of ERC Health, The Chagrin Documentary Film Festival, as well as the Chagrin Education Foundation – and sits on the Marketing Committee of the United Way of Greater Cleveland. He was named to Crain’s Cleveland prestigious 40 under 40, Printing Impressions 20 under 40, Print+Promo Magazine’s 15 under 40, was Ohio Cancer Research’s 2018 Honoree of the Year, and holds a Guinness World Record for “The Most Number of People Doing Simultaneous Full Body Burns.” He frequently speaks on the topics of entrepreneurship, marketing and culture – and has also appeared on several major news networks including FOX, CNBC, CBS, Today Show, Good Morning America, as well as national radio shows; and has been interviewed by The Wall Street Journal/MarketWatch, The Plain Dealer, Crain’s Cleveland, The Discovery Channel, Print Professional, Print Solutions, and Graphic Arts Monthly for his expertise on those subjects.

PJ Filipowicz

PJ Filipowicz

Partner, Creative Director

Passionate creative, branding, and design extraordinaire, PJ brings a decade and a half of digital and traditional advertising and artistic experience, mixed with passion and good old-fashioned hard work to Become Known.

He has served as Creative Director in both the agency and client sides of the advertising industry, founder of an Ohio-based creative and marketing firm, a Senior UI/UX Director and ground-floor member of a tech startup that was grown into a successful corporate exit, and multiple design-oriented positions.

PJ is a proud Clevelander— a Cleveland State University graduate with honors and dual degrees in Advertising and Sociology.

An avid fly-fisherman and bass tournament competitor, when you don’t find him working tirelessly on growing client’s brands, you’ll find him waist deep in a stream or on a boat or kayak.

Greg Schwartz

Greg Schwartz

Partner, VP of Sales - Hotcards

Greg started his career as an operations manager for a Kent, OH based transportation, where he helped grow the firm’s client base more than 100% year-over-year. The firm went on to become the premiere taxi company in Kent.  Of course, then a tiny company named Uber came along – and it was time to pivot! Naturally, he shifted into the print and promo industry where he could pursue entrepreneurship and relationship building at an even greater level.

Now the Vice President of Sales for Hotcards, Greg who partners with CEOs, executives, and entrepreneurs to grow their brands, in a tangible, human-to-human way. After spending nearly five years as a small business owner, Greg knows what it truly takes to support a growing team — and it’s not just about hitting the bottom line. It’s how well you connect and communicate with your team that allows each individual to hold the capacity to obsess over providing the best service possible at all levels.

Greg has landed coverage in Print & Promo Magazine’s Under 40 List, as well as being featured in Promo Marketing’s podcast. Outside of his extensive sales and marketing experience, Greg is an avid sports fan and proud dog-dad.

Greg holds a BA in Sports Management and a Minor in Marketing from Kent State University.

Megan Dye

Megan Dye

Chief of Staff, Head of Administration

Megan began her career at Hotcards (part of the Become Known Family of Companies) in 2012 as a video intern. Yes, that’s right… video intern! She graduated from The North Coast College, formerly Virginia Marti College of Art and Design. Her internship ended 8 years ago with a simple request by our Founder & Creative Chairman, John Gadd: That she stay. No matter what role she took on. Since then, Megan tackled countless roles at Hotcards, Become Known, Red Space and Sanford Social – including project management for key accounts, as well as overseeing most accounting functions. Megan is incredibly detail oriented and embodies the “just do it” mindset that’s helped Hotcards, Become Known and the family of companies become what it is today.

That mindset and wildly detailed approach led her to become the right hand of our Chairman, John Gadd – taking on the role of Chief of Staff, Head of Administration. In this position, Megan is responsible for managing various community, business and political aspects of our executive offices, our Chairman’s logistics & schedule – as well as overseeing finance for the family of companies, including Become Known, Hotcards, Red Space and Sanford Social.

Besides being the company’s watchdog and numbers freak – Megan is surprisingly well rounded, with hobbies that include spending time with her horse, Can Can – as well as botany. In fact, she’s even transformed the offices at Become Known building into a living green house.

John Gadd

John Gadd

Founder & Creative Chairman

Read John's Bio

With over a decade of successful entrepreneurship and serving as a trusted advisor to business & civic leaders, John leads the agency operations and guides agency culture and vision. John has a legacy of being able to rapidly accelerate growth trajectories for clients by injecting big ideas with deeply unique creativity and executional excellence. With unwavering energy, he applies the full breadth of his experience to helping clients achieve the full scope of their desire to “become known.”

An entrepreneur since his first neighborhood landscaping company at 10 years old – John’s founded and co-founded numerous companies in the software, marketing & advertising industries, raised several million in venture capital – and served as strategic counsel to C-level executives at Internet, graphic arts and marketing companies ranging up to the Fortune 500. In addition to being Chairman & CEO of Become Known, he also serves as CEO at sister company, Hotcards, an online design & printing company.

Civically & philanthropically, John is a former board member of Big Brothers Big Sisters Northeast Ohio (now, Torchlight Youth Mentoring Alliance), E-CITY, Co-Chair of Cleveland Rocks New Years Eve 2014/15 – and is a current board member of ERC Health, The Chagrin Documentary Film Festival, as well as the Chagrin Education Foundation – and sits on the Marketing Committee of the United Way of Greater Cleveland. He was named to Crain’s Cleveland prestigious 40 under 40, Printing Impressions 20 under 40, Print+Promo Magazine’s 15 under 40, was Ohio Cancer Research’s 2018 Honoree of the Year, and holds a Guinness World Record for “The Most Number of People Doing Simultaneous Full Body Burns.” He frequently speaks on the topics of entrepreneurship, marketing and culture – and has also appeared on several major news networks including FOX, CNBC, CBS, Today Show, Good Morning America, as well as national radio shows; and has been interviewed by The Wall Street Journal/MarketWatch, The Plain Dealer, Crain’s Cleveland, The Discovery Channel, Print Professional, Print Solutions, and Graphic Arts Monthly for his expertise on those subjects.

PJ Filipowicz

PJ Filipowicz

Partner, Creative Director

Read PJ's Bio

Passionate creative, branding, and design extraordinaire, PJ brings a decade and a half of digital and traditional advertising and artistic experience, mixed with passion and good old-fashioned hard work to Become Known.

He has served as Creative Director in both the agency and client sides of the advertising industry, founder of an Ohio-based creative and marketing firm, a Senior UI/UX Director and ground-floor member of a tech startup that was grown into a successful corporate exit, and multiple design-oriented positions.

PJ is a proud Clevelander— a Cleveland State University graduate with honors and dual degrees in Advertising and Sociology.

An avid fly-fisherman and bass tournament competitor, when you don’t find him working tirelessly on growing client’s brands, you’ll find him waist deep in a stream or on a boat or kayak.

Greg Schwartz

Greg Schwartz

Partner, VP of Sales - Hotcards

Read Greg's Bio

Greg started his career as an operations manager for a Kent, OH based transportation, where he helped grow the firm’s client base more than 100% year-over-year. The firm went on to become the premiere taxi company in Kent.  Of course, then a tiny company named Uber came along – and it was time to pivot! Naturally, he shifted into the print and promo industry where he could pursue entrepreneurship and relationship building at an even greater level.

Now the Vice President of Sales for Hotcards, Greg who partners with CEOs, executives, and entrepreneurs to grow their brands, in a tangible, human-to-human way. After spending nearly five years as a small business owner, Greg knows what it truly takes to support a growing team — and it’s not just about hitting the bottom line. It’s how well you connect and communicate with your team that allows each individual to hold the capacity to obsess over providing the best service possible at all levels.

Greg has landed coverage in Print & Promo Magazine’s Under 40 List, as well as being featured in Promo Marketing’s podcast. Outside of his extensive sales and marketing experience, Greg is an avid sports fan and proud dog-dad.

Greg holds a BA in Sports Management and a Minor in Marketing from Kent State University.

Megan Dye

Megan Dye

Chief of Staff, Head of Administration

Read Megan's Bio

Megan began her career at Hotcards (part of the Become Known Family of Companies) in 2012 as a video intern. Yes, that’s right… video intern! She graduated from The North Coast College, formerly Virginia Marti College of Art and Design. Her internship ended 8 years ago with a simple request by our Founder & Creative Chairman, John Gadd: That she stay. No matter what role she took on. Since then, Megan tackled countless roles at Hotcards, Become Known, Red Space and Sanford Social – including project management for key accounts, as well as overseeing most accounting functions. Megan is incredibly detail oriented and embodies the “just do it” mindset that’s helped Hotcards, Become Known and the family of companies become what it is today.

That mindset and wildly detailed approach led her to become the right hand of our Chairman, John Gadd – taking on the role of Chief of Staff, Head of Administration. In this position, Megan is responsible for managing various community, business and political aspects of our executive offices, our Chairman’s logistics & schedule – as well as overseeing finance for the family of companies, including Become Known, Hotcards, Red Space and Sanford Social.

Besides being the company’s watchdog and numbers freak – Megan is surprisingly well rounded, with hobbies that include spending time with her horse, Can Can – as well as botany. In fact, she’s even transformed the offices at Become Known building into a living green house.

Strategic Advisors

John Berger

John Berger

Chairman & CEO, Dreison International; Partner, Become Known

John Berger is Chairman & CEO of Dreison International, Inc. (pronounced dry-son), originally named by his father, the founder, for his “three sons.” John joined the family business in 1989 when it was just over $3 million in revenues. Prior to that, he was Manager at Price Waterhouse in the Audit Department in the Washington D.C. office. Since taking the helm at Dreison, he’s grown the firm into approximately $100 million in revenue – and completed nearly 40 mergers & acquisitions along the way. He is a graduate of William & Mary College with a B.S. in accounting.

Dreison manufactures and markets proprietary industrial products for both original equipment and aftermarket applications on heavy-duty trucks, construction, mining, and agricultural equipment, marine and industrial/utility engines, ATVs, and industrial utility vehicles. 

Serving as a life-long mentor and business partner in various deals to Become Known Founder & Creative Chairman, John Gadd – Berger joined as an investor and Partner in Become Known in 2019. The John’s formally partnered to augment Become Known’s product commercialization unit, BK Labs – offering clients access to a global manufacturing & supply chain platform, R&D capabilities – as well as investment capital.

Todd Goldstein

Todd Goldstein

Co-Founder & CEO, LaunchHouse; Partner, Become Known

Todd Goldstein is an entrepreneur, investor and advocate for intellectual property rights. In 2008, Goldstein co-founded LaunchHouse with the mission to invest, develop and foster promising idea-stage startups in Northeast, OH through Community, Education, Coworking and Investment. Goldstein has helped grow a diverse portfolio of 65 companies. To date, the Launchhouse portfolio companies have raised more than $30 million in follow on funding. LaunchHouse is considered one of the most active early stage investors in Northeast, Ohio.

In 2010, Goldstein recognized that businesses didn’t have a path to maximize the value of their intellectual property when they were under-capitalized or failed. That led Goldstein to partner with Eric Hurwitz to start Mensch Capital, a patent investment firm that specializes in working with inventors, small businesses, startups, and patent holders to maximize the value of their intellectual property.

In addition to LaunchHouse and Mensch Capital, Goldstein has co-founded a number of startups since 2008 including Knowta,Quo, and Tanz Group. Goldstein remains an active investor through his private holdings company and sits on an array of boards, including the University Hospitals Sports Medicine Advisory Group.

In 2011, Goldstein was featured in Crain’s Cleveland Business “Forty Under 40,” a list of established business professionals. Goldstein was also recognized as a “Rising Star” in Business by Smart Business Magazine in 2012. More recently, Goldstein was featured in Crain’s Cleveland Business’ 2014 “Who’s Who: 150 names to know in Cleveland,” a list of business leaders and innovators. 

Todd joined Become Known as an investor and Partner in 2018 with the mission of being able to extend Become Known’s diversified marketing capabilities to his ever-growing network of entrepreneurs and their ideas. Likewise, Become Known’s entrepreneurial clients (particularly via BK Labs) are given access to Todd’s deep bench of experience and resources to help bring their ideas to life.

John Berger

John Berger

Chairman & CEO, Dreison International; Partner, Become Known

Read John's Bio
John Berger is Chairman & CEO of Dreison International, Inc. (pronounced dry-son), originally named by his father, the founder, for his “three sons.” John joined the family business in 1989 when it was just over $3 million in revenues. Prior to that, he was Manager at Price Waterhouse in the Audit Department in the Washington D.C. office. Since taking the helm at Dreison, he’s grown the firm into approximately $100 million in revenue – and completed nearly 40 mergers & acquisitions along the way. He is a graduate of William & Mary College with a B.S. in accounting.

Dreison manufactures and markets proprietary industrial products for both original equipment and aftermarket applications on heavy-duty trucks, construction, mining, and agricultural equipment, marine and industrial/utility engines, ATVs, and industrial utility vehicles. 

Serving as a life-long mentor and business partner in various deals to Become Known Founder & Creative Chairman, John Gadd – Berger joined as an investor and Partner in Become Known in 2019. The John’s formally partnered to augment Become Known’s product commercialization unit, BK Labs – offering clients access to a global manufacturing & supply chain platform, R&D capabilities – as well as investment capital.

Todd Goldstein

Todd Goldstein

Co-Founder & CEO, LaunchHouse; Partner, Become Known

Read Todd's Bio

Todd Goldstein is an entrepreneur, investor and advocate for intellectual property rights. In 2008, Goldstein co-founded LaunchHouse with the mission to invest, develop and foster promising idea-stage startups in Northeast, OH through Community, Education, Coworking and Investment. Goldstein has helped grow a diverse portfolio of 65 companies. To date, the Launchhouse portfolio companies have raised more than $30 million in follow on funding. LaunchHouse is considered one of the most active early stage investors in Northeast, Ohio.

In 2010, Goldstein recognized that businesses didn’t have a path to maximize the value of their intellectual property when they were under-capitalized or failed. That led Goldstein to partner with Eric Hurwitz to start Mensch Capital, a patent investment firm that specializes in working with inventors, small businesses, startups, and patent holders to maximize the value of their intellectual property.

In addition to LaunchHouse and Mensch Capital, Goldstein has co-founded a number of startups since 2008 including Knowta,Quo, and Tanz Group. Goldstein remains an active investor through his private holdings company and sits on an array of boards, including the University Hospitals Sports Medicine Advisory Group.

In 2011, Goldstein was featured in Crain’s Cleveland Business “Forty Under 40,” a list of established business professionals. Goldstein was also recognized as a “Rising Star” in Business by Smart Business Magazine in 2012. More recently, Goldstein was featured in Crain’s Cleveland Business’ 2014 “Who’s Who: 150 names to know in Cleveland,” a list of business leaders and innovators. 

Todd joined Become Known as an investor and Partner in 2018 with the mission of being able to extend Become Known’s diversified marketing capabilities to his ever-growing network of entrepreneurs and their ideas. Likewise, Become Known’s entrepreneurial clients (particularly via BK Labs) are given access to Todd’s deep bench of experience and resources to help bring their ideas to life.

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