Love what you do – and you’ll never work a day in your life.
Love what you do – and you won’t struggle to get up and go to ‘a job’ in the morning. You won’t watch the clock in anticipation of quitting time. You’ll keep going, into the night if you have to… into the weekend. You won’t mind because it’s not work when you love what you do. With few exceptions, most people will spend the majority of their waking hours at ‘work.’ So we choose to maintain a different perspective on ‘work.’ In fact, we blur the lines between work and life. To us, work is life-and-life is work. This is our life’s work.
BEHAVIORS > VALUES
Lots of companies have “core values.” It’s kinda the thing to chat about these days. They make nice posters and put them up on the walls. They walk by them. They might read them. They might not. Ok, they probably don’t. They say nice things though. Like “Customer First” – and “Quality.” Then they shut off their emails at 5p and let interns do critical client work.
We believe in behaviors vs. values. You can SEE people living (or not living) up to the culture if you measure by behaviors. VERY SPECIFIC behaviors. Not some stock values on a wall. Culture is the common set of behaviors those within an organization exhibit each and every day. It’s how they interact with others, it’s what they do when others aren’t looking, and it’s how they think about life and how they act on those thoughts.
Become Known is a group of people that have come together who all possess similar philosophies on life – and we carry out those out in our daily work… and you can see it in our actions, which are defined by our 10 Core Behaviors. That’s because we hire based on CULTURE FIT, not technical fit. We can train the tech. You can’t train these behaviors.
Our Core Behaviors
Leadership is an action, not a title. But, someone has to sign the checks.
Founder & Creative Chairman
With over a decade of successful entrepreneurship and serving as a trusted advisor to business & civic leaders, John leads the agency operations and guides agency culture and vision. John has a legacy of being able to rapidly accelerate growth trajectories for clients by injecting big ideas with deeply unique creativity and executional excellence. With unwavering energy, he applies the full breadth of his experience to helping clients achieve the full scope of their desire to “become known.”
An entrepreneur since his first neighborhood landscaping company at 10 years old – John’s founded and co-founded numerous companies in the software, marketing & advertising industries, raised several million in venture capital – and served as strategic counsel to C-level executives at Internet, graphic arts and marketing companies ranging up to the Fortune 500. In addition to being Chairman & CEO of Become Known, he also serves as CEO at sister company, Hotcards, an online design & printing company.
Civically & philanthropically, John is a former board member of Big Brothers Big Sisters Northeast Ohio (now, Torchlight Youth Mentoring Alliance), E-CITY, Co-Chair of Cleveland Rocks New Years Eve 2014/15 – and is a current board member of ERC Health, The Chagrin Documentary Film Festival, as well as the Chagrin Education Foundation – and sits on the Marketing Committee of the United Way of Greater Cleveland. He was named to Crain’s Cleveland prestigious 40 under 40, Printing Impressions 20 under 40, Print+Promo Magazine’s 15 under 40, was Ohio Cancer Research’s 2018 Honoree of the Year, and holds a Guinness World Record for “The Most Number of People Doing Simultaneous Full Body Burns.” He frequently speaks on the topics of entrepreneurship, marketing and culture – and has also appeared on several major news networks including FOX, CNBC, CBS, Today Show, Good Morning America, as well as national radio shows; and has been interviewed by The Wall Street Journal/MarketWatch, The Plain Dealer, Crain’s Cleveland, The Discovery Channel, Print Professional, Print Solutions, and Graphic Arts Monthly for his expertise on those subjects.
Partner, Chief Client Officer
Tamra Moroski is a proven, energetic leader across account management, client services, sales & marketing, revenue building, team development, and operations. She’s passionate about wanting to make an impact in her clients’ business and has been known for her true “roll up her sleeves” work ethic. She believes in fully understanding her clients’ business goals and acting as a true partner and extension of their marketing team.
With over 10 years of experience, including tenure at agencies like Fathom Digital and Adcom Communications – Tamra’s skill set includes digital marketing, full service agency services and marketing technology deployment. Her past clients include The Cleveland Clinic, Abbott Labs, Welch Allyn, The Rock and Roll Hall of Fame – and YMCA of the USA. Prior to returning to Cleveland from Syracuse, she served as the Membership and Marketing Director at the YMCA of Greater Syracuse, where she was part of the senior leadership team, overseeing a $4 million membership budget.
Partner, Head of Digital Strategy
With over ten years of MarTech and AdTech experience, focusing primarily on digital engagement and performance marketing, Chris Miller brings a heavy arsenal to the table. He understands how the nuances of culture and the relativity of trends impact consumer behavior. A data-driven practitioner, he produces campaigns that intersect, and are congruent with traditional disciplines.
Partner, Creative Director
Passionate creative, branding, and design extraordinaire, PJ brings a decade and a half of digital and traditional advertising and artistic experience, mixed with passion and good old-fashioned hard work to Become Known.
He has served as Creative Director in both the agency and client sides of the advertising industry, founder of an Ohio-based creative and marketing firm, a Senior UI/UX Director and ground-floor member of a tech startup that was grown into a successful corporate exit, and multiple design-oriented positions.
PJ is a proud Clevelander— a Cleveland State University graduate with honors and dual degrees in Advertising and Sociology.
An avid fly-fisherman and bass tournament competitor, when you don’t find him working tirelessly on growing client’s brands, you’ll find him waist deep in a stream or on a boat or kayak.
Partner, VP of Sales - Hotcards
Greg started his career as an operations manager for a Kent, OH based transportation, where he helped grow the firm’s client base more than 100% year-over-year. The firm went on to become the premiere taxi company in Kent. Of course, then a tiny company named Uber came along – and it was time to pivot! Naturally, he shifted into the print and promo industry where he could pursue entrepreneurship and relationship building at an even greater level.
Now the Vice President of Sales for Hotcards, Greg who partners with CEOs, executives, and entrepreneurs to grow their brands, in a tangible, human-to-human way. After spending nearly five years as a small business owner, Greg knows what it truly takes to support a growing team — and it’s not just about hitting the bottom line. It’s how well you connect and communicate with your team that allows each individual to hold the capacity to obsess over providing the best service possible at all levels.
Greg has landed coverage in Print & Promo Magazine’s Under 40 List, as well as being featured in Promo Marketing’s podcast. Outside of his extensive sales and marketing experience, Greg is an avid sports fan and proud dog-dad.
Greg holds a BA in Sports Management and a Minor in Marketing from Kent State University.
Partner, CEO - Sanford Social
Social Media authority and bold leader, Jordan is responsible for developing and leading the strategy behind Sanford Social’s client engagements. Sanford Social, a Become Known company, is a leading, midwest-based social media marketing agency that develops and tells brand stories through organic social strategy. Jordan’s strategies, creative hacks, and obsessive desire to understand every little change in every little algorithm is central to the success behind the brands Sanford Social touches.
Jordan has more than five years of professional experience in the social media marketing industry – and has grown a multitude of brands organically through focused, creative strategy. Always eager to create, Jordan and his team believes in the potential of quick, creative content. They never leave home without the tools needed to produce incredible content anytime, anywhere. This provides Sanford Social a unique ability to create content for clients at an affordable price, while still delivering high impact.
With a thirst to continuously learn, Jordan is a calculated risk-taker who is always making an effort to think differently. This confidence grants the opportunity to set trends rather than follow them – and execute one-of-a-kind, branded digital marketing strategies that convert and build brands.
General Manager - Red Space
Mike has spent his career as a creative problem solver, experience planner, brand relationship manager, logistics expert and skilled marketer. He spent six years at a successful, Austin-based startup in the pet industry, joining the team of three founders as the first employee. In true startup culture, Mike served as a Swiss Army knife for the team – managing customer service, creative production, and affiliate programs, all the while working as Director of Sales. He supported the team through early growth stages, several rounds of funding and a successful appearance on Shark Tank, where they earned a deal from two Sharks. As Director of Sales, he worked with brands of all sizes to reach their target audience with creative custom pet products and distinctive marketing programs. Mike partnered with companies like small breweries and boutique hotels, to major national brands like Tito’s Vodka and Netflix. As an “Experience Fiend,” Mike also spearheaded one of the most successful events at Austin’s SXSW, the annual Puppy Party, which is now in its sixth year and draws more than 3,000 people. He helped manage the company’s presence at major national trade shows, often with attendees exceeding 10,000.
Mike has a talent for streamlining processes and fully leveraging CRM solutions, while still maintaining strong personal relationships and making connections with those he works with. In his role as GM of Red Space, Mike connects with brands, non-profit organizations and individuals to help them achieve their goals – whether it’s a business event, a fundraiser, or a wedding. He helps groups envision creative ways to bring Red Space to life, while staying under budget and keeping logistics simple.
Mike is a Cleveland native and graduate of Ohio University – and completed the advertising program at The Book Shop in Los Angeles. While living in LA, Mike even appeared on the Conan O’Brien Show as their Super Bowl correspondent!
Chairman & CEO, Dreison International; Partner, Become Known
Co-Founder & CEO, LaunchHouse; Partner, Become Known
If you’ve read our Core Behaviors, it’s pretty clear that we’re on a mission to make the world a better place. That’s just how our Mommas raised us. To that end, we’re especially committed to making sure we’re active, prolific and dedicated servants to the communities in which we operate and live. Our DreamTeamers serve on boards, donate time to non-profits – and take up civic causes that, in many cases, change lives.